October 8, 2020/Media, Press

Texas Democratic Party Announces Six-Figure Digital, Print, and Radio Ad Buy Targeting Latino Texans

Texas Democrats Have Invested More than Seven Figures in the Latino Community This Cycle, Ads to Play in English, Spanish, and Spanglish 

AUSTIN, Texas — Today, the Texas Democratic Party announces Get-Out-The-Vote digital, print, and radio ads targeting the state’s vibrant Latino community.

To read more about the ads, click here, here, or here.

These ads will be a six-figure expenditure targeting Latino communities across Texas. Cycle-to-date, the ads, coupled with additional mail and programming, coupled with additional political mail and programming total a more than seven-figure investment from the Texas Democratic Party in the Latino community.

The ad buy comes as part of the Texas Democratic Party’s plan in our path to victory to get out Democratic voters and turn the state blue in November.

Texas Democratic Party Chair Gilberto Hinojosa issued the following statement:

“Since day one of the coronavirus crisis, the Latino community has suffered at higher rates than any other group in the country. Latinos are contracting COVID-19 and dying at the highest rates in this state and in this country. This is a direct result of failed Republican leadership at the federal and state levels. Latinos know that it’s time to elect leaders who will end the coronavirus crisis, protect and preserve healthcare coverage, and give Latino families a fair shot to get ahead. That’s why Latinos will vote for Joe Biden in November.

“Earning the Latino vote is a key component for the Texas Democratic Party to win this election. The Texas Democratic Party knows the value of the Latino vote and have put historic investments into engaging Latinos. We know that as goes the Latino vote, so goes the Texas Democratic Party and Texas.”

The radio and print ads are set to run in English, Spanish, and Spanglish in the following markets:

  • Corpus Christi, Texas
  • Dallas, Texas
  • Del Rio, Texas
  • Eagle Pass, Texas
  • El Paso, Texas
  • Fort Worth, Texas
  • Harlingen-Weslaco-Brownsville-Mcallen, Texas
  • Houston, Texas
  • Laredo, Texas
  • San Antonio, Texas

The digital ads will run across the state.

As Texas Republicans continue to do everything in their power to stop Texans from voting, these ads will encourage our state’s Hispanic population to vote, and vote early.

They focus on:

  • Coronavirus relief;

  • Affordable healthcare;

  • Building our economy back;

  • Racial justice.

  • Getting out to vote

To view some of the Digital, Print, and Radio Ads, see below

En mi mente” / “With them in mind